ARTIFICIAL INTELLIGENCE AS AN ASSISTANT IN MODERN MARKETING

Authors

  • Ablatdinov S.A. Author

Keywords:

Artificial intelligence, social media, personalization, marketing campaign, analytics.

Abstract

This article explores the role of artificial intelligence (AI) in modern marketing and its impact on the effectiveness of marketing strategies. We will look at various aspects of the use of AI in marketing, including content personalization, predicting consumer behavior, automating processes and improving analytics.

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References

Figueiredo J. et al. Artificial Intelligence in Relational Marketing Practice: CRM as a Loyalty Strategy //The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics. – IGI Global, 2024. – С. 73-96.

George S. M. et al. Role of Artificial Intelligence in Marketing Strategies and Performance //Migration Letters. – 2024. – Т. 21. – №. S4. – С. 1589-1599.

Manoharan G. et al. Artificial Intelligence in Marketing Applications //Artificial Intelligence for Business. – Productivity Press, 2024. – С. 40-70.

Makhlooq A., Al Mubarak M. Artificial intelligence and marketing: challenges and opportunities //Technological Innovations for Business, Education and Sustainability. – 2024. – С. 3-16.

Supriadi A. The Impact of Artificial Intelligence (AI) on Marketing Strategy //Management Studies and Business Journal (PRODUCTIVITY). – 2024. – Т. 1. – №. 1. – С. 146-153.

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Published

2024-09-23

Issue

Section

Economics

How to Cite

ARTIFICIAL INTELLIGENCE AS AN ASSISTANT IN MODERN MARKETING. (2024). Innovations in Science and Technologies, 1(5), 78-82. https://innoist.uz/index.php/ist/article/view/454

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