RAQAMLI MARKETING STRATEGIYALARINING ELEKTRON TIJORAT TIZIMIDAGI ROLI. NAZARIY VA MODEL ASOSIDA YONDASHUV
Keywords:
raqamli marketing, elektron tijorat, strategiya, AIDA, marketing voronkasi, SEO, SMM, empirik tahlil.Abstract
Ushbu maqolada elektron tijoratning zamonaviy rivojlanishida raqamli marketing strategiyalarining ilmiy-nazariy asoslari o‘rganilgan. Dunyo va O‘zbekiston tajribasi asosida raqamli vositalarning samarali qo‘llanilishi, marketing modellari, empirik tahlillar va tavsiyalar keltirilgan. Maqola raqamli iqtisodiyot sharoitida elektron savdo faoliyatini strategik rivojlantirishga ilmiy asos yaratadi.
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