ONLAYN PLATFORMALARDA KORXONA MEDIAREKLAMA SAMARADORLIGINI BAHOLASH USULLARI

Nazokat Axmedova

Authors

Axmedova Nazokat Zikirillo qizi Author

Keywords:

mediareklama, samaradorlik ko’rsaklichlari, raqamli marketing, onlayn platforma, konsepsiya, maqsadli auditoriya, targeting, ijtimoiy tarmoqlar.

Abstract

Mazkur maqolada korxonalar mediareklama faoliyatining onlayn platformalardagi samaradorligini baholash masalalari ko‘rib chiqiladi. Raqamli marketingda keng qo‘llaniladigan CTR, CR, ROAS, ROMI kabi metrikalar asosida samaradorlikni o‘lchashning yangi yondashuvi ishlab chiqilgan. Taklif etilgan usulda reklama ko‘rsatkichlari 0 dan 100 gacha bo‘lgan raqamli oraliqda baholanadi va ular 4 darajaga ajratiladi: past (2 ball), qoniqarli (3 ball), o‘rta (4 ball) va yuqori (5 ball). Ushbu balli tizim korxonalar uchun reklama natijalarini oddiy, tez va izchil tahlil qilish imkonini beradi.

Downloads

Download data is not yet available.

References

1. Azimova L.S. Mediareklama faoliyatini tashkil etish. O’quv qo’llanma- T.: Bookmany print, 2022- 56-b.;

2. Philip Kotler, Kevin Lane Keller. Marketing management: 15-ed.–: «Pearson Prentice Hall», 2015.; 581,610,631,653-betlar.;

3. Jean-Jacques Lambin, Chantal Moerloose. Marketing stratégique et opérationnel: Du marketing à l'orientation-marché. Dunod, 2012. –550-580 betlar;

4. George E. Belch, Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective 12-ed., McGraw-Hill Education. 2020.;

5. Landveri J., Levi J., Lindon D. Teoriya i praktika marketinga / Frans tilidan tarj.: B 2 t. - MTFER, 2006. – 664-bet;

6. Bagiyev L., Moiseyeva N.K. Mejdunarodniy marketing. Uchebnik-SPb: 2001. – 312-bet;

7. Zavyalov P.S. Marketing v sxemax, risunkax, tablitsax: Uchebnoye posobiye. – M.: INFRA-M, 2006. – 496-bet;

8. Smith, P. R., & Zook, Z. Marketing Communications: Integrating Offline and Online with Social Media. Kogan Page Publishers, 2020, 157-bet.

9. Danaher, P. J., & Mullarkey, G. W. Factors Affecting Online Advertising Recall: A Study of Students. Journal of Advertising Research,2003, 43, 321-331 betlar.

10. Chaffey, D., & Ellis-Chadwick, F. Digital Marketing: Strategy, Implementation and Practice. Pearson Education.2019, 191-bet.

11. https://uzts.uz/gsp-dlya-tekstilnoy-industrii-uzbekistana/

12. https://www.sostav.ru/publication/we-are-social-i-hootsuite-52472.html

13. https://www.sostav.ru/publication/we-are-social-i-hootsuite-52472.html

14. https://onespot.one/all-posts/vse-pokazateli-effektivnosti-reklamy-ocenkareklamnyh-kampaniy