DIRECTIONS FOR MANAGING MARKETING ACTIVITIES IN TEXTILE ENTERPRISES
Keywords:
textile enterprise, marketing activity, competitive product management structure, marketing service, consumers.Abstract
In a competitive market environment, every enterprise pays particular attention to marketing activities. In this process, special emphasis is placed on the implementation of marketing measures and the effective use of marketing mix elements in the enterprise's operations. Consequently, the issue of improving marketing activities in enterprises is becoming increasingly important. This article explores the marketing processes in textile enterprises. It outlines the directions for organizing marketing services within textile companies.
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