TADBIRKORLIK SUB’YEKTLARI FAOLIYATIGA XALQARO BRENDLARNI JALB ETISH MUAMMOLARI VA YECHIMLARI
Keywords:
Tadbirkorlik sub’yektlari, xalqaro brendlar, chet el investitsiyasi, brendlar transferi, raqobatbardoshlik, innovatsion rivojlanish, eksport salohiyati, xorijiy hamkorlik, biznes muhit, institutsional to‘siqlar, to‘g‘ridan-to‘g‘ri investitsiyalar, franchayzing.Abstract
Ushbu maqolada O‘zbekiston tadbirkorlik sub’yektlari faoliyatiga xalqaro brendlarni jalb etish jarayonida uchrayotgan asosiy muammolar va ularni bartaraf etish bo‘yicha taklif etilgan yechimlar tahlil qilinadi. Xalqaro brendlar bilan hamkorlik qilish tadbirkorlik sub’yektlariga mahsulot sifati va raqobatbardoshlikni oshirish, eksport imkoniyatlarini kengaytirish, innovatsiyalarni joriy etish imkonini beradi. Shu bilan birga, institutsional to‘siqlar, investitsion xavfxatarlar, marketing infrastrukturasi yetishmasligi kabi omillar xalqaro brendlarning O‘zbekiston bozoriga kirishini murakkablashtirmoqda. Tadqiqotda ushbu muammolarning sabablari chuqur tahlil qilinib, xorijiy tajribalar asosida ularni bartaraf etishning amaliy yo‘nalishlari ishlab chiqilgan.
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