ARTIFICIAL INTELLIGENCE AS AN ASSISTANT IN MODERN MARKETING

S.A.  Ablatdinov

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S.A. Ablatdinov Muallif

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Artificial intelligence, social media, personalization, marketing campaign, analytics.

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This article explores the role of artificial intelligence (AI) in modern marketing and its impact on the effectiveness of marketing strategies. We will look at various aspects of the use of AI in marketing, including content personalization, predicting consumer behavior, automating processes and improving analytics.

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