TURIZM SOHASIDAGI TADBIRKORLIK SUBYEKTLARINING BOSHQARUV SAMARADORLIGIGA TA’SIR ETUVCHI OMILLAR TIZIMI VA DMO-SERVQUAL MODELLARI INTEGRATSIYASI

Ravshanjon Mamajonov

Авторы

Ravshanjon Mamajonov Автор

Ключевые слова:

turizm, tadbirkorlik subyektlari, boshqaruv samaradorligi, omillar tizimi, DMO, SERVQUAL, destinatsiya boshqaruvi, xizmat sifati.

Аннотация

Maqolada turizm sohasidagi tadbirkorlik subyektlarining boshqaruv samaradorligiga ta’sir etuvchi omillar tizimi ilmiy asoslangan hamda destinatsiya darajasidagi boshqaruv (DMO) va xizmat sifatini baholash (SERVQUAL) modellarini integratsiyalash yondashuvi taklif etilgan. Tadqiqotda tizimli adabiyotlar sharhi, qiyosiy tahlil, SWOT-tahlil va konseptual modellashtirish usullari qo‘llanilgan. Natijada boshqaruv samaradorligiga ta’sir etuvchi omillarning yettita ichki va uchta tashqi guruhdan iborat tasnifi ishlab chiqildi, DMO funksional bloklarini SERVQUAL o‘lchovlari bilan bog‘lovchi integratsiyalashgan model va uni baholash indikatorlari taklif etildi. Turkiya va Gruziyaning 2025-yildagi turizm natijalari asosida markazlashgan muvofiqlashtirish hamda kichik biznesga tayangan hududiy mahsulot modellarining uyg‘unligi Namangan viloyati uchun maqbul yo‘nalish ekani asoslandi.

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