MEHMONXONA FAOLIYATI SAMARADORLIGIGA TAʼSIR ETUVCHI OMILLARNI KOMPLEKS BAHOLASHNING ZAMONAVIY USULLARI
Keywords:
mehmonxona faoliyati, samaradorlik omillari, kompleks baholash, PEST tahlil, ekspert baholash, integral usul, omil tasnifi.Abstract
Maqolada mehmonxona faoliyati samaradorligiga taʼsir etuvchi omillarni kompleks baholashning zamonaviy usullari tadqiq etilgan. Tadqiqotda omillarni baholashning asosiy zamonaviy usullari — PEST tahlil, maʼlumotlarni qamrovchi tahlil (DEA), ekspert baholash hamda integral baholash usullari qiyosiy tahlil qilingan. Muallif tomonidan mehmonxona samaradorligiga taʼsir etuvchi omillarni toʻrt guruhga (siyosiy-huquqiy, iqtisodiy, ijtimoiy-demografik va texnologik) ajratib baholovchi kompleks yondashuv taklif etilgan. Natijalar Andijon viloyati mehmonxona subyektlari misolida asoslangan. Taklif etilgan yondashuv mehmonxona korxonalarining mavjud imkoniyatlari va muammolarini tizimli aniqlash hamda samaradorlikni oshirishga taʼsir etuvchi ustuvor omillarni belgilash imkonini beradi. Tadqiqot natijalari hududiy mehmonxona xizmatlari bozorini rivojlantirish va boshqaruv qarorlarini takomillashtirishda amaliy ahamiyatga ega.
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