MAHALLIY KORXONALARDA DIFFERENSIALLASH STRATEGIYASINI QO‘LLASHNING NAZARIY METODOLOGIK ASOSLARI
Keywords:
differensiallash strategiyasi, raqobatbardoshlik, mahalliy korxonalar, strategik boshqaruv, mahsulot innovatsiyasi, marketing, bozor ulushi.Abstract
Maqolada mahalliy korxonalarda differensiallash strategiyasini qo‘llashning nazariy-metodologik asoslari tadqiq etilgan. Strategik boshqaruvning zamonaviy usullari tahlil qilinib, korxonalar raqobatbardoshligini oshirishda mahsulot va xizmatlarni o‘ziga xosligini ta’minlash yo‘llari yoritilgan.
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